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If your current requirements do not include a
comprehensive CRM application, but you would
like to take advantage of some of the more
popular features offered by CRM, then Microsoft
Dynamics
®-NAV Sales & Marketing may be just
what you need.  

With the built in contact management capabilities,
you can maintain company and individual contact
information and classify your contacts into
different categories to tailor your marketing
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messages to suit the individual needs of the customer.  Organize campaigns based
on segments and make use of multilanguage templates to target contacts in different
languages.  Track sales opportunities and use the task management capabilities to
organize your marketing and sales tasks and to assign responsibilities internally.

Log the interactions that you have with your contacts, such as a telephone call, a
meeting or a letter.  If an interaction contains a document, you can save it under the
relevant contact and keep track of the document in question.  Log all your e-mail
correspondence – inbound or outbound, whether sent through Microsoft Dynamics
®-
NAV or sent through Microsoft
® Outlook, and synchronize your to-dos and contacts
with meetings, tasks and contacts in Microsoft Outlook!
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